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Communications strategy and advisory

When it’s time to move from reactive to intentional.

Things are happening – a newsletter, some social posts, maybe an event or two – but nothing quite joins up. You are not sure what is working, what to prioritise, or how to make communications feel less like a constant scramble.

That is exactly where strategy helps. An evidence-based, prioritised set of decisions: who you need to reach, what you need them to understand, and where to put your energy so it actually makes a difference.

We work with scholarly publishers, learned societies, universities, research organisations, and other bodies across scholarly publishing, research, and education to build that foundation – and then stay alongside to help you use it.

Where we focus

Marketing and communications strategy
Setting or resetting the strategic direction for your communications and engagement as a whole, or for a specific programme, audience, or channel.
Positioning and messaging
Developing the narrative and messages that reflect what you do, why it matters, and why the right people should pay attention.
Audience and stakeholder mapping
Creating a clear picture of who you are trying to reach and what they care about.
Engagement programme strategy
A framework and approach for building genuine relationships with the communities and stakeholders who matter most.
Thought leadership and visibility
Content strategy, PR, and audience journeys that build awareness and move the right people from interest to action.
Change communications
Planning and delivery for organisations navigating transition, policy change, or complex stakeholder environments.

Retained advisory and mentoring

Strategy is only useful if it gets used. After completing the strategy work we can provide advisory and mentoring to give you experienced communications judgement alongside your team on an ongoing basis.

For more substantial ongoing involvement – where you need someone with a genuine seat at the table, setting direction and doing some of the doing – see our fractional communications leadership service.

Workshops

We also run focused workshops for teams who need to work through a specific challenge together – for example, a messaging session, a change communications kickstart, or an engagement programme design. Get in touch to talk about what would work for you.

“You’ve captured our challenges, opportunities, needs and goals brilliantly. Thank you for your incredible commitment and dedication to understand the organisation and present relevant, tangible and achievable ways forwards. It is great to see where we have come from and are going to with your wisdom and support.”

Zoe Keens, Chief Executive, Christian Education and RE Today Services

Want to find out more?

Book a connection call to talk through your situation and explore what support makes sense.

Book a connection call → Send a message →